MUSÉE SURREAL is a fictional art museum, studio, and collaborative leisure space located in Brooklyn that is centered on surrealism. The museum aims to provide programming for artists, art lovers, educators, students, and families to learn about the history and modern context of surrealist visual art, with an emphasis on initiating creative and communal experiences. A cohesive visual system was created for the museum, featuring a logo, physical touchpoints (stationary, brochure, banner, posters, and merchandise), and digital touchpoints (website and social media).